I noticed this gem trending on Reddit today:Zales Fires Top Earning Saleswoman Because She Needs Surgery. Basics: Zales fires one of their best performing sales staff right after being informed she will need to take a disability leave. However one feels about this, the most crucial piece is that this is from 2009. 4 years later, this is rising on Reddit. You can guarantee that Zales will get hate messaging about this. Reminds me of one of the recurring issues I saw at Starbucks: Starbucks Hates The Military Rumor. This guy kept recycling, often at the most random times. Lesson: be very careful with your PR. Even false accusations will cycle through cyberspace and provide you regular aggravation. True ones will continuously rise up and bite, teeth sharper with each retelling.