Yahoo! Thoughts

I saw two blog posts about Yahoo! this weekend, Jeff Jarvis and at Liveside, so I wonder. Considering Jeff’s comments about the new Shine portal, which seems a rather weak offering (I am in complete agreement with Jarvis’ commentary), it doesn’t seem that Yang and co are in a place to truly fight back Microsoft’s bid. I find it similar to, let’s say, Landrover or Jaguar, fighting their takeover by Ford, decided to release an updated Yugo. You’d almost guess that they were trying the poison-pill approach; which always seems to be a daft move (unless you’re so narrowly focused on your short-term power-trip). Now, I don’t think that Shine is meant to make Yahoo! look less attractive as a brand, it just looks like a daft move by someone who doesn’t get the new internet business landscape. But, hey, what do I know?


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